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ElectricalTrends is a communications vehicle, offered to the electrical distribution industry, by Allen Ray Associates and Channel Marketing Group. The purpose of ElectricalTrends is to share Allen Ray Associates’ and Channel Marketing Group’s insights on industry trends, observations on industry activities and issues and ideas that may benefit industry participants in their endeavor to improve their businesses in the areas of growth and profitability.
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Sunday, July 17, 2011
- The market is getting more nuanced. Mass marketing won't work in the future. Customer intimacy will be key to account development, account penetration and account retention.
- "E" is accepted, and growing, for everything from product research, training, account management and procurement.
- Distributors are viewed as transactional or service-oriented. The key is deciding what you want to be and managing to profitability accordingly.
What are you seeing in the industrial market?